Descriptor
| Adults | 1 |
| Advertising | 1 |
| Blacks | 1 |
| Foreign Countries | 1 |
| Influences | 1 |
| Information Sources | 1 |
| Media Research | 1 |
| Newspapers | 1 |
| Reading Interests | 1 |
| Television | 1 |
| Trend Analysis | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 1 |
Author
| Giffard, C. Anthony | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| South Africa | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedGiffard, C. Anthony – Journalism Quarterly, 1980
Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)
Descriptors: Adults, Advertising, Blacks, Foreign Countries
