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Download full textWhannel, Garry – 1986
The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…
Descriptors: Athletics, Audiences, Blacks, Competition
