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Direct linkHay, H. R.; van Gensen, G. A. – South African Journal of Higher Education, 2008
In this article a proposed model for the branding of higher education institutions is provided. The model describes, among others, the internal practices that have a profound impact on branding and on an institution's overall reputation and image. The authors argue that a strong internal focus is necessary before a meaningful brand experience can…
Descriptors: Higher Education, Financial Problems, Foreign Countries, Private Financial Support
