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Download full textArshad, Mamoona; Akram, Muhammad Shakaib – International Review of Research in Open and Distributed Learning, 2018
The paper investigates the impact of virtual environmental characteristics such as collaboration, communication, and resource sharing on social media adoption by the academic community at the university level. Building on the social constructivist paradigm and technology acceptance model, we propose a conceptual model to assess social media…
Descriptors: Social Media, Technology Uses in Education, Higher Education, Universities
