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Direct linkSyed Aziz Anwar; M. Sadiq Sohail; Ahmed Ankit; Meera Al-Marri – Journal of Marketing for Higher Education, 2024
Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…
Descriptors: Student Centered Learning, Virtual Universities, Foreign Countries, Reputation
Download full textRomanowski, Michael H.; Karkouti, Ibrahim M. – Interdisciplinary Journal of Problem-based Learning, 2021
The globalization of education has increased large-scale education reforms worldwide. Over the past 15 years, Gulf Cooperation Council Countries (GCC) have invested significant resources in reforming their education systems. This has led to extensive borrowing of pedagogical approaches to initiate and implement educational change. This article…
Descriptors: Problem Based Learning, Educational Change, Cultural Context, Program Implementation
Liton, Hussain Ahmed – International Journal of Instruction, 2015
Typically, an ESP course is designed to develop students' communication skills not solely for the office, but also for useful in a specific workplace. Unfortunately, ESP for Schools of Business at some South-East Asian universities is not being very effective in promoting students' performance in the workplace. Behind this backdrop, this paper…
Descriptors: Foreign Countries, English (Second Language), English for Special Purposes, Workplace Learning
