The transition to the market economy, which began in Russia more than 30 years ago, has dramatically affected the performance of the Russian academic sphere. The market transformation in the country coincided with significant changes in the global academia. Bureaucratization and obsession with performance indicators have been very welcomed by the Russian system and have been incorporated in various academic excellence programs adopted in the country. A closer look at these programs reveals that the real driving force behind the initiatives is not public spiritedness of the country's policymakers but wishes of various groups to be engaged in the rent-seeking activities of contemporary Russia. The present paper focuses on the interplay between the predatory publishing industry and the apparent encouragement of fraudulent practices by some universities in Russia. It highlights the problem of "predatory universities" and explains the evolution of such strategies in the academic sphere of the country. The Russian case allows to look at the problems of the global academia from a new angle. It should be acknowledged that the predatory publishing industry is much greater than it seems within the initial "open access" model. It is clear that the authors are very often not less predators than the publishers, and this predatory ecosystem has been significantly expanded beyond the merely publisher-author interactions. Moreover, the noticeable players in these predatory markets are universities and governments that play with the systems designed by the leading citation databases and global ranking organisations, which apparently also benefit from these arrangements.