The purpose of the study is to investigate the movement towards visualization in e-learning. The study methods include a survey and a theoretical modeling method. The study focuses on analyzing data from the 2020 public opinion survey "School graduates and students expressed their opinion on distance education" by the Russian Public Opinion Research Center (VCIOM) and develops a four-tier framework model for e-learning content visualization that integrates four theories of learning, namely behaviorism, cognitivism, constructivism, and activism. The results indicate that visualization in e-learning as a trend is strongly associated with global information and communication technologies (ICTs) development. The survey by VCIOM found that 38% of surveyed students in Russia viewed their educational institutions as averagely equipped for online distance learning, 22% - well-equipped, 26% - rather well-equipped, 12% - rather poorly equipped, and 7% - poorly equipped. This study offers content visualization framework that will make it possible to organize the teaching and learning process.