Management of development of creative civil activity of student's youth reveal in article, results of research work on formation of creative civil activity of student's youth in educational work of higher education institution are described. Formation of civil activity is presented in the form of the model realized during three interconnected stages: theoretical-procedural (search), interiorization (transformative-reflexive) and eksteriorization (practice-oriented). The experience of transformative reflexive forms of work (the school of social development, youth forums, design work) is described on the basis of the Anton Chekhov Institute. Personally focused, activity, axiological approaches made methodological base of work. Material of the publication can be useful to organizers of educational work with students of universities, to teachers to acquaintance to pedagogical experience of social and civil education.