The student population is becoming increasingly diversified and heterogeneous. In a climate of decreasing traditional enrolments in the Portuguese higher education system and increasing competition for students, it becomes essential to understand the reasons and motivations that attract students to higher education and which are the more relevant…

The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…

Higher education institutions are facing increasingly complex challenges, which demand a deeper understanding of the sources prospective students use when applying to a higher education institution. This research centres on students' decision-making process for higher education institutions, focusing on the pre-purchase period, and, in particular,…