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Direct linkKosmaczewska, Joanna – Journal of Marketing for Higher Education, 2022
The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme…
Descriptors: Decision Making, Study Abroad, Student Mobility, Student Attitudes
