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Download full textSpain, Peter – 1971
To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…
Descriptors: Audiences, Community Development, Developing Nations, Listening Groups
Guioguio, Reynaldo V. – 1978
Mass media in the Philippines at present show two seemingly opposite trends: a small but noticeable increase in the number of provincial newspapers, and a reduction in the number of radio stations in certain areas. Two general features of the media situation, the private ownership of the media and the need for progressive public service…
Descriptors: Communication (Thought Transfer), Foreign Countries, Higher Education, Journalism
