Descriptor
| Advertising | 1 |
| Communication (Thought… | 1 |
| Content Analysis | 1 |
| Cross Cultural Studies | 1 |
| Higher Education | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Publicize | 1 |
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| Journalism Quarterly | 1 |
Author
| Marquez, F. T. | 1 |
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| Philippines | 1 |
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Peer reviewedMarquez, F. T. – Journalism Quarterly, 1975
Shows that the cultural content of Philippine print-media advertising does not reflect Philippine culture, but instead appears to reflect Western culture. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Content Analysis, Cross Cultural Studies
