Online learning in higher education continues to grow due to the flexibility it offers learners. Adult learners choose online learning at a rate much higher than residential learning. Adult learners in the online environment tend to be retained at a lower rate. To counteract lower retention rates, understanding student needs through targeted student satisfaction surveys is necessary. The academic advising department at The Pennsylvania State University, World Campus examined student data from a recent student satisfaction survey to understand adult learners' needs. Several proactive projects were implemented to address the identified needs with a result of increasing student satisfaction and retention. A discussion of the results and a summary view of the projects implemented are discussed.