One in four Black Americans who earned a Bachelor's degree, in America, received their degree from a Historically Black Colleges or Universities. (Gasman et al., 2007; Williams & Ashley, 2005). In 2013, Frank Brogan, The Chancellor of Pennsylvania State System of Higher Education asked "If kids of color can go anywhere, why are they choosing Cheyney University [an HBCU]" (Owens, 2013)? The Chancellor's question raises the point that there is a need for better understanding of the how and why Black students still choose to enroll in Historically Black Colleges and Universities despite the numerous options now made available to them. This phenomenological qualitative study investigates the factors that influenced Black American undergraduates' choice to attend HBCUs. Five themes emerged including Alumni, Cost, Cultural Identity, Legacy and Location. Prior research on HBCU college choice utilized both quantitative and qualitative research methods, with most studies being quantitative. No research was found that considered Black HBCU alumni college choice, so the results of this study filled a gap in the literature and added insight to this phenomenon. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]