In order to provide an historical perspective on the development of Consumerama (a 4-H program initiated in 1969 by the Pennsylvania Cooperative Extension Service), a 34-item questionnaire was developed and distributed to persons having prime responsibility for 4-H Consumerama activities in each of Pennsylvania's 67 counties. After securing a 100 percent response, questionnaires were sorted and analyzed by age, education, and administrative region. Eight expected findings were analyzed and compared with the responses. Findings indicated: (1) extension professionals served as the main teaching agent; (2) there was little difference in the number of persons in the 35 and younger and 36 and older age groupings; (3) time for preparation and time for working with the clubs were the most frequently cited reasons for not participating in Consumerama; (4) there was strong interest in attending Consumerama workshops and consumer education workshops; (5) extension staff members felt consumer education was important and were willing to teach it in some form in their county 4-H programs; and (6) time was a strong limitation in the development of many county Consumerama programs. Since only five counties used lay leaders and since time was the most limiting factor, it was suggested that lay leaders and intensive educational workshops be employed to meet Consumerama needs. (JC)