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| Attitude Measures | 1 |
| Attitudes | 1 |
| Audiences | 1 |
| Pilot Projects | 1 |
| Public Television | 1 |
| Television Research | 1 |
| Television Surveys | 1 |
| Television Viewing | 1 |
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Author
| Queeney, Donna S., Ed. | 1 |
Publication Type
| Reports - Research | 1 |
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| Pennsylvania | 1 |
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Queeney, Donna S., Ed. – 1980
The goals of this Pennsylvania Public Television Network (PPTN) project were to define target audiences, assess program impact, and utilize this information in making programming and promotion decisions. This audience research study was originally conceived as a 3-step program: (1) ascertaining audience size and composition, (2) characterizing and…
Descriptors: Attitude Measures, Attitudes, Audiences, Pilot Projects
