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Rosenberg, William L.; Elliott, William R. – 1989
Researchers recently have been focusing on the relationships between audience orientations toward specific media and their knowledge about political candidates and issues. The question of media dependency, particularly dependency on television versus newspapers, has been a focal point in the discussion. To test the relationship between media…
Descriptors: Analysis of Covariance, Mass Media Effects, Mass Media Use, Media Research
New York Univ., NY. Reading Consortium. – 1976
This report describes an interactive cable television system to deliver social services to senior citizens in Reading, Pennsylvania. The first section examines the process through which the interactive system was established. The technological components of the system are described in the second section. This is followed by a brief review of the…
Descriptors: Broadcast Reception Equipment, Cable Television, Communications, Community Programs