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An Application of the Net Promoter Score in Higher Education
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Ali Kara; Alma Mintu-Wimsatt; John E. Spillan – Journal of Marketing for Higher Education, 2024
The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…
Descriptors: Marketing, Higher Education, Student Satisfaction, Undergraduate Students
Developing and Implementing a Social Media Program While Optimizing Return on Investment--An MBA Program Case Study
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Gilfoil, David M.; Aukers, Steven M.; Jobs, Charles G. – American Journal of Business Education, 2015
Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…
Descriptors: Social Networks, Outcomes of Education, Marketing, Advertising
Visualizing Opportunities: GIS Skills for Retail Marketing
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Wu, Peter Y.; Rathswohl, Eugene – Information Systems Education Journal, 2011
Business students need to develop skills in the intelligent use of information, especially spatial information, for decision-making. Geographic Information System (GIS) is a viable tool for that purpose. Yet the few GIS courses in the Information Systems curriculum offered in various business schools tend to focus on different concepts and skills.…
Descriptors: Geographic Information Systems, Spatial Ability, Decision Making, Business Administration Education
Two Years into the Journey: AACSB Assessment of Learning in a "Principles of Marketing" Course
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Clinton, Steven R.; Marco, Gayle; Chu, Yun – American Journal of Business Education, 2009
Using a "Principles of Marketing" course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are…
Descriptors: Marketing, Business Administration Education, Standards, Educational Objectives
Business Faculty Research: Satisfaction with the Web versus Library Databases
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Dewald, Nancy H.; Silvius, Matthew A. – portal: Libraries and the Academy, 2005
Business faculty members teaching at undergraduate campuses of the Pennsylvania State University were surveyed in order to assess their satisfaction with free Web sources and with subscription databases for their professional research. Although satisfaction with the Web's ease of use was higher than that for databases, overall satisfaction for…
Descriptors: Databases, Internet, College Faculty, Faculty Workload
Competency Based Entrepreneurship Training for Fulton County. Final Report.
Johnston, Cheryl – 1989
This report describes a project that reviewed existing materials on all aspects of entrepreneurship likely to be encountered by independent business persons. In addition to the review of books, periodicals, and newspapers, the project interviewed successful Pennsylvania entrepreneurs. A curriculum guide was synthesized that was relevant to the…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education