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Direct linkGrayson, Katherine – Campus Technology, 2010
Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates…
Descriptors: Outreach Programs, Student Personnel Services, School Holding Power, Learner Engagement
Download full textPublic Agenda, 2012
"Building Institutional Capacity for Data-Informed Decision Making" is the third installment of the Cutting Edge series, which aims to help colleges engage faculty, scale successful interventions, and create a strong culture of evidence through use of data to strengthen their institutional change and student success efforts. Though the…
Descriptors: Evidence, Community Colleges, Organizational Change, Decision Making
