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Direct linkGala, Prachi; Woodroof, Parker; Drehmer, Charles – Marketing Education Review, 2022
The "2021 Society for Marketing Advances Annual Conference," in Orlando, Florida, offered thirty-four "Teaching Moments" from marketing educators around the globe. The purpose of the "Teaching Moments" sessions was to quickly advance innovative teaching techniques, ideas and assignments allowing other educators to…
Descriptors: COVID-19, Pandemics, Educational Innovation, Marketing
