In an era of diminished state and community resources for higher education, community college alumni are increasingly viewed as an undefined and untapped source of support by their alma maters. Community college presidents and advancement professionals find themselves faced with the dilemma of how to develop and define meaningful and philanthropic…

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…

This study sought to ascertain the specific motivations behind doctoral alumni giving. Most U.S. colleges and universities depend on alumni giving to supplement revenues from tuition and governmental support; however, relatively little alumni giving is generated from PhD graduates. The result is untapped revenue for doctoral-granting institutions.…

Women are expected to own half the wealth in the United States by 2010. They also account for 58 percent of undergraduates at colleges today. Those statistics should loom large for higher-education fund raisers at a time when almost every institution is either in the middle of its largest fund-raising campaign ever or planning to announce one. But…