Although many programs remotely disseminate information to students about the college application process, there is little evidence as to how students experience these programs. This paper examines a large-scale remote counseling program in which college counselors initiated interactions with 15,000 high school seniors via text message to support…

The Pittsburgh Promise is a nonprofit organization that grants college scholarships to all Pittsburgh Public Schools students meeting the academic requirements. Thanks to the Pittsburgh Promise, the children of Pittsburgh have an opportunity that few other children in the country do: to attend college without the additional, often insurmountable…

Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

This quantitative study examined the impact that Advanced Placement (AP) coursework had on students attending college with specific emphasis on those who failed the exam. The study comprised four years of entering freshmen students between the academic years 2006-2009. The study was comprehensive in that it revealed all AP attempts regardless of…