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The Impact of Social Media on School Branding, Connectedness, and Engagement: Perspectives of Secondary School Families
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Travis Bloom – ProQuest LLC, 2023
"In today's engaging, digitally empowered school setting, stakeholders question whether schools know best about educating their students" (Rose, 2012). Sheninger and Rubin (2017) stated, "We have to do a better job of communicating what we do" (p. 17). Social media has given rise to new tools to help connect with families to…
Descriptors: Secondary Schools, Parents, Social Media, Advertising