The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…

In recent years the focus on entrepreneurial mindset development has gained traction with academics and practitioners. This emerging approach recognizes the value in developing entrepreneurial thinkers and actors to promote economic growth and well-being after graduation (Ilonen and Heinonen 2018; Kuratko 2005; Nabi et al. 2017; Rae, Martin,…

The inception of the business school began in Paris, France in 1819. From there the concept spread to other locations including the United States. In 1881 the first business school in America came to fruition when the birth of the Wharton School of Finance and Economy occurred. From the beginning business schools were steadfast in what was deemed…

Recent interest in the development of non-cognitive skill development within the educational environment can play an important role in helping students succeed while in school and beyond. The purpose of this quantitative, quasi-experimental design study is to explore what influence a career focused Introduction to Business course embedded with…

This case study focuses on an experiential learning collaboration between the academic library and business faculty at a small liberal arts and sciences college. Students enrolled in a semester-long business course are given an opportunity to practice real-world organisational consulting. Using the college library as the organisational client,…

Generation Z has graduated and in some cases is still in college according to Seemiller and Grace (2016), who define the generation range from 1995-2010. A defining characteristic of Generation Z is that they grew up with technology. They are so involved or comfortable with technology that they "expect" it. Parents lament the lack of…

This article provides information about the value of a core course in business law and why it remains essential to business education. It goes on to identify highly ranked undergraduate business programs that require one or more business law courses. Using "Business Week" and "US News and World Report" to identify top…

Twenty-five years after John A. Miller described his seminal experiential Introduction to Organization and Management course in "JME," MGMT 101 (formerly MG 101) continues to be the foundation of management education at Bucknell University. In this article, the current MGMT 101 faculty members provide their perspective on contextual and…

Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…

Chris Allison was working as a public relations executive, and had no formal business training when his father phoned and asked him to take over the reins of his Pittsburgh telecom equipment business. His father needed to focus his energies on his other business which was struggling. Because of his Liberal Arts background Allison knew exactly what…

Business educators face the challenge of operationalizing the global converging initiatives of technology integration and inclusion of students with a disability in K-12 education. A survey of business educators was conducted to ascertain how they were implementing these initiatives in the United States. Results indicated that business educators…

This article, the first of a two-part series, catalogs teaching innovations from the 2014 Association for Business Communication Annual Conference. These 12 assignments debuted during two "My Favorite Assignment" sessions. Learning experiences included job-seeking skills--résumé writing, writing job applications, sharpening interview…

This paper provides a description of a teaching approach that uses experiential learning to teach process improvement. The teaching approach uses student groups to perform and gather process data in a senior-level quality management class that focuses on Lean Six Sigma. A strategy to link the experiential learning in the group projects to the…

Short-term study-abroad programs are gaining in popularity at business schools around the United States. We discuss the innovative 4-week program we have developed at Duquesne University where we offer two three-credit, required business core courses. In particular, we focus on the structure of a 2-week core supply chain management course. By…

Professional Development Engagement (PDE) refers to the level of undergraduate engagement in professional development. Professional Development (PD) involves activities designed to help students prepare for a successful college-to-work transition. This study tested a new 12-item measure of PDE for a complete-data sample of 246 undergraduate…