Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Educational institutions that prioritize diversity and inclusion initiatives can enhance students' sense of involvement and belonging, irrespective of demographic differences. This study aims to explore how college students in Pakistan perceive their academic institutions' support for diversity and inclusion. Convenience sampling was used to…

Objective: This study examined the relationship between perceived discrimination and psychological distress among international students during the COVID-19 pandemic. Methods: A total of 188 international students from two large U.S. universities participated in the study. Perceived discrimination, psychological distress, and demographic…

The COVID-19 pandemic has forced dramatic shifts in the educational landscape. This study explored pre-service teachers' experiences during a four-week online practice teaching (PT) program in Pakistan amidst the COVID-19 pandemic. Based on an exploratory qualitative research design, it examined reflections from 24 pre-service teachers that were…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

The main purpose of the study was to validate the Use and Gratification (U&G) theory and examine the effect of U&G (entertainment, information seeking, and socializing) on the theory of planned behavior (Perceived behavioral control and attitude toward behavior) among students regarding mobile technology usage in COVID-19. Quantitative…

The primary factor that significantly contributes to the increased prevalence of academic underachievement among Pakistani students in public universities is the inadequate level of writing proficiency. Students encounter various challenges in English writing, such as a limited vocabulary repertoire, incorrect grammatical usage, insufficient…

This research examines the student perceived characteristics informing a student's choice in deciding to approach or not to approach a teacher in a university setting. Semi-structured interviews gathered perceptions from 10 final semester undergraduate students at a Pakistani university. 12 teachers were discussed in the data clearly demarcating 7…

This study investigates the students' perceptions regarding their voices towards improvement in learning at public and private sector universities in Pakistan. These voices are collected by the Quality Enhancement Cells of the varsities through either technological tools or other ways. To understand how this data is utilized, a self-constructed…

Online learning has been considered a successful source for reaching learners anywhere, and anytime despite all challenges for decades. This two-fold study was designed to explore how COVID-19 fear affected students' social presence in online learning, and how their internal psychological resources such as motivation moderated to make their online…

The current research study aims at inspecting various levels of apprehension and anxiety faced by university postgraduates in Pakistan and China when learning a foreign language (FL). The target population of this research was the university postgraduates from a Chinese university in Wuhan, and a public sector university in Lahore, Pakistan. The…

Higher Education Commission (HEC) in Pakistan was established in 2002. Since its establishment, HEC has introduced many interventions and inputs in higher education and emerged a major initiative in Pakistan. Many studies about HEC initiatives were undertaken to explore improvements made by HEC interventions. No study was done to explore impact of…

Purpose: This study aims to determine the current state of implementation and effectiveness of education for sustainable development (ESD) in Pakistani higher education institutions (HEIs) using students' and teachers' perceptions of sustainability. Design/methodology/approach: A survey on teachers and students was conducted in public and private…

This article discusses the role of 'space' in Indian and Pakistani public sector universities in fostering national pride. University spaces have been highlighted, in both countries, for being used by the governments as agents fostering the national narrative yet there is limited research on how these spaces contribute to the visual culture of…

The aim of the present study is to find the gap between expectations and perceptions of students regarding the service quality of higher education public institutions of Lahore, Pakistan. Paired sample t-test was used to explore the gap between expectation and perception of the students of the higher education of the public institutions of Lahore.…