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Direct linkAbdul Wahab; Tanzeela Aqif; Zara Bint-e-shehzad – Journal of Applied Research in Higher Education, 2024
Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…
Descriptors: Information Technology, Student Recruitment, Marketing, College Students
Muhammad Murad; Shahrina Binti Othman; Muhamad Ali Imran Bin Kamarudin – Journal of Education for Business, 2024
The objective of this research was to determine the relationship between entrepreneurial university input (EUI), entrepreneurial university core strategic plan (EUCSP), entrepreneurial university output (EUO), student entrepreneurial intention (SEI) and student entrepreneurial behavior (SEB). A survey-based questionnaire was administered and a…
Descriptors: Entrepreneurship, Student College Relationship, Student Behavior, Intention
Kakar, Abdul Samad; Misron, Aervina; Rauza; Meyer, Natanya; Durrani, Dilawar Khan – International Journal of Educational Management, 2023
Purpose: The fear of COVID-19 has been identified as a significant predictor of adverse work-related outcomes. Grounded on conservation of resource theory, this study examines the impact of fear of COVID-19 on faculty members' job turnover intention (TI) and job insecurity, as well as the relationship between job insecurity and TI. Additionally,…
Descriptors: College Faculty, COVID-19, Pandemics, Foreign Countries
