Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| College Students | 1 |
| Colleges | 1 |
| Commercialization | 1 |
| Competition | 1 |
| Computer Mediated… | 1 |
| Consumer Economics | 1 |
| Foreign Countries | 1 |
| Higher Education | 1 |
| Interpersonal Relationship | 1 |
| Marketing | 1 |
| Public Colleges | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Pakistan | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkSyed Asim Shah; Muhammad Haroon Shoukat; Muhammad Shakil Ahmad; Bilal Khan – Journal of Marketing for Higher Education, 2024
Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…
Descriptors: Colleges, Reputation, Commercialization, Social Media
