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Direct linkAbdul Wahab; Tanzeela Aqif; Zara Bint-e-shehzad – Journal of Applied Research in Higher Education, 2024
Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…
Descriptors: Information Technology, Student Recruitment, Marketing, College Students
