Delivering nutrition education using the Internet could allow educators to reach larger audiences at lower cost. Low-income adults living in a rural community participated in focus groups to examine their interest in, experience with, and motivators to accessing nutrition education online. This audience described limited motivation in seeking formal nutrition education. However, they were interested in relevant, compelling tools emphasizing cooking and saving money. The likelihood of using the Internet for food/nutrition information was influenced by website characteristics. The insights from the study will help educators design online tools that capture and sustain the interest of low-income clientele. (Contains 1 figure.)