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Attitude Change1
Audiovisual Aids1
Films1
High School Students1
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Motivation1
Research1
Student Attitudes1
Student Motivation1
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EDLING, JACK V.1
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Oregon1
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A STUDY OF THE EFFECTIVENESS OF AUDIOVISUAL TEACHING MATERIALS WHEN PREPARED ACCORDING TO THE PRINCIPLES OF MOTIVATIONAL RESEARCH.
EDLING, JACK V. – 1963
THE OBJECTIVE WAS TO DETERMINE IF AUDIOVISUAL MATERIALS PRODUCED WITH A KNOWLEDGE OF LEARNER'S MOTIVES (MOTIVATION RESEARCH) WERE MORE EFFECTIVE IN CHANGING ATTITUDES AMONG THOSE FOR WHOM THE MATERIALS ARE INTENDED THAN AMONG INDIVIDUALS IN GENERAL. RESPONSES OF 1,052 HIGH SCHOOL STUDENTS WERE ANALYZED (ANALYSIS OF VARIANCE MULTIPLE…
Descriptors: Attitude Change, Audiovisual Aids, Films, High School Students