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Direct linkDavis, Jamie; Dishon, Karissa – Journal of Extension, 2017
Social media is a valuable communication, outreach, and marketing tool, yet Extension educators often underutilize social media due to concerns related to lack of guidance and perceived risks. This article showcases a unique approach to creating a social media strategic plan that applies best practices from the field of marketing and addresses…
Descriptors: Social Media, Strategic Planning, Extension Education, Marketing
