With enrollment down, competition increasing from company training and university associate degree programs, and people's perceptions of community colleges still lagging the robust reality of what they have to offer. Community colleges need to tell their own stories so that others do not do for them. Community colleges are often a misunderstood, forgotten or maligned system of higher education. They now have the opportunity to control and distribute and disseminate on multiple platforms, to multiple audiences, the virtues of community colleges. This article highlights how community colleges across the country who are creating their own narratives to communicate their values and mission as open access institutions, across groups, regions, rural, urban and suburban.