This article features the diaries and letters of a college student, John Price, who attended Denison University from 1917 to 1921. It shows how Price was pushed and pulled into writing in the extracurriculum by his literacy sponsors, which resulted in his founding a humor magazine as "the jock" took over as "the big man on college campuses" across the US. The article explores how writing in and for the extracurriculum among male college students developed, historically, in tandem with the emerging "modern college man identity."