In the past management information systems (MIS) have focused on data relating to the internal operations of the institution (e.g., registration and space utilization). Recently, however, strategic planning as a means of establishing long-range goals is becoming increasingly dependent upon data external to the institution, such as demographics and social and economic factors. Strategic planning requires an MIS capable of monitoring social changes, assessing institutional strengths, and integrating internal and external data. The tools of strategic planning include needs assessment, trend analysis, environmental scanning, and market analysis. These tools may be used by institutions at various stages of development (i.e., emergence, growth, development, regeneration, and decline) and in a variety of operational modes (i.e., hierarchical, collegial, and collective bargaining). The purpose of the MIS function is to gain insights into which of several options an institution will choose over a several year period. Technology transfer is an excellent example of a public service function requiring strategic planning. In Ohio, the use of strategic planning in this area is illustrated by the efforts of the Ohio Technology Transfer Organization, an information/assistance network for small businesses and industries sponsored by Ohio State University and Ohio's two-year colleges. (Appendices provide data tables and survey instruments useful to strategic planning.) (Author/KL)