The activities contained in the guide are designed to supplement the distributive education curriculum with information that will prepare the student to become a more informed, skillful employee and help the marketing career oriented student better visualize his customer's buying problems. Four overall objectives are stated. The guide is organized in five sections, each dealing with one of the following basic concepts: (1) multiple roles of the individual, (2) income procurement, (3) consumer behavior determinants, (4) consumer alternatives, and (5) community resources. Each section begins with a graphic representation of the basic concept covered. Several objectives are included for each section. For each objective within a section, a table is presented which lists concepts, suggested learning and evaluation experiences, suggested resources, and a generalization about the objective. The guide also includes an eight-page list of sources of free and inexpensive materials (books, pamphlets, kits, periodicals, filmstrips, and films) for consumer education. Names of the members of Ohio's State Advisory Committee on Consumer Economic Education and of the committee of educators, developers of the guide, are listed. (Author/MS)