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Direct linkAshburn, Elyse – Chronicle of Higher Education, 2008
When the playful, 84-page viewbook showed up in the University of Dayton last fall, not everybody was impressed. Some faculty members were taken aback. The student newspaper, the "Flyer News," pronounced it a "fully color, glossy orgy," unbefitting a Roman Catholic college. The admissions office, it said, had hit an…
Descriptors: Church Related Colleges, Student Recruitment, School Publications, Institutional Advancement
Blumenstyk, Goldie – Chronicle of Higher Education, 2008
About a year ago, Heidelberg College pumped up its spending for a new, streamlined scholarship program, and then promoted its simplified formula so that students would know how much they could get before they even applied. Heidelberg's strategies worked as it was able to brought in the second-largest class in its 158-year history and a gain in its…
Descriptors: Private Colleges, Small Colleges, Scholarships, Student Recruitment
Chronicle of Higher Education, 2005
"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This May 27, 2005 issue of "Chronicle of Higher Education" includes the following articles: (1) "Fullbright of the Mind" (Phelps, Christopher); (2) "The Matchmaker:…
Descriptors: Foreign Countries, Cultural Influences, College Faculty, Higher Education
