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Direct linkMadison, Ed; Hopp, Toby; Santana, Arthur D.; Stansberry, Kathleen – Journalism and Mass Communication Educator, 2018
This study used self-determination theory (SDT) to investigate the motivations for selecting a major among mass communication and media majors at 18 colleges and universities across the United States. Specifically, 669 mass communication majors were queried on their intrinsic and extrinsic motivations for choosing a major, their degree of major…
Descriptors: Self Determination, Theories, Majors (Students), Decision Making
