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Cook, Robert W.; Zallocco, Ronald L. – Research in Higher Education, 1983
A multi-attribute attitude model was used to determine whether a multicriteria scale can be used to predict student preferences for and attendance at universities. Data were gathered from freshmen attending five state universities in Ohio. The results indicate a high level of predictability. (Author/MLW)
Descriptors: College Administration, College Attendance, College Bound Students, College Choice