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Direct linkManisaligil, Alperen; Bilimoria, Diana – Journal of Management Education, 2016
We describe an in-class activity that helps students improve their skills in media selection and use to reinforce effective communication. The activity builds on media richness and channel expansion theories through an examination of the media selection and use of NBA athlete LeBron James and Cleveland Cavaliers majority owner Dan Gilbert during…
Descriptors: Business Communication, Class Activities, Mass Media Use, Media Selection
