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Peer reviewedCollins, Jude; And Others – Educational Media International, 1992
Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents.…
Descriptors: Childhood Attitudes, Cross Cultural Studies, Elementary Education, Foreign Countries
