In 2013, the Graduate School at North Carolina State University launched Thesis and Dissertation Support Services, a rhetorical, genre-based approach to assisting students with their graduate writing. Through a description of the program's founding, goals, and first year of services, we summarize this genre-based approach that is informed by the work of Carolyn Miller, John Swales, Charles Bazerman, and Michael Carter. The goal of the program is to offer services to students writing theses and dissertations that will improve the quality of the work, increase degree completion rates, reduce time to degree, and, above all, develop life-long scholarly writers who are prepared to undertake the writing necessary to be successful in their careers. The theoretical concept of genre system provided a conceptual basis for achieving these connected goals, and each of the workshops, seminars, or other events that we host focuses on a single genre, a genre system, or subgenres related to graduate education. This profile describes our approach to the services through a description of our institutional context, core offerings, and a summary of reflections and lessons learned after a year of offering these services, concluding with recommendations for other writing program professionals who may want to establish similar support for graduate students and a summary of changes to our program after one year.