Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

The purpose of this qualitative phenomenological study was to understand the lived experiences of teachers during their job searches for employment in the field of education which could inform recruiters in a rural, low-wealth LEA in southeastern North Carolina of the behaviors they need to display and the strategies they need to employ in order…

In the United States, a postsecondary education is significant for economic success. The future job markets require advanced certifications in order to compete in the global market. The federal government emphasizes this importance with the completion goal to increase the number of college graduates by the year 2020. Community colleges have been…

This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…

This handbook has been developed to assist Job Training Partnership Act (JTPA) coordinators with the information and procedures required for successful implementation of the JTPA in North Carolina public schools. The following are covered: program objectives, job requirements, file checklists, outreach/recruitment, marketing activities, program…

This report contains descriptions of 34 best practices of North Carolina high school/community college Tech Prep (TP) consortia from a 2000 review. All consortia were allowed to choose their best effort or accomplishment completed or in operation at the end of 1999-2000. Among the practices described were: a comprehensive career development…