Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…

Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…

The purpose of this single, intrinsic, evaluative case study was to examine the problem of nontraditional transfer student completion at a private, religious-based, doctoral degree-granting, moderate research university in North Carolina. The following research questions guided the study: (a) How do institutional policies, procedures, and…

Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

The purpose of this study was to identify the current practices and future plans for using technology in admission practices at four-year colleges and universities. This study collected data through an online survey. The survey was largely quantitative but also included several qualitative questions, and focused on 12 broad categories of…

This second report of an ongoing evaluation of "The Wallace Foundation's Principal Pipeline Initiative" describes the six participating school districts' activities in school leader preparation and support and analyzes their progress over two years. The evaluation, conducted by "Policy Studies Associates" and the "RAND…

The purpose of this study was to examine students enrolled at community colleges and universities in North Carolina about their perceptions of their college preparation experiences. The study specifically examined student perceptions as to the role that high school teachers, high school counselors, parents, and college admissions and recruiting…

When North Carolina native Evan Raleigh was in search of the perfect college, he had three things in mind: (1) the strength of the school's academic reputation; (2) the size of the school; and (3) the school's location and proximity to home. He found all three in the form of Wake Forest University. But Raleigh, who received a full academic…