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Direct linkDiConsiglio, John – CURRENTS, 2010
Annual giving is the number one indicator that someone will make a major or planned gift. Annual funds are the meat and potatoes of fundraising. But if the annual fund has recently taken a backseat to major and megagifts, the recession made a bad situation even worse. Today, most annual fund performance indicators have plummeted. Virtually all…
Descriptors: Fund Raising, Economic Climate, Economic Impact, Donors
