Teachers are the most important school-related factor impacting students' academic outcomes. To meet the needs and potential of all students, North Carolina must be able to recruit and retain high-quality teachers. North Carolina continues to experience challenges with vacancies and positions filled with teachers who are not fully certified in…

In October 2022, the North Carolina Community College System (NCCCS) dashboard reported 5,266 full-time White faculty and 714 Black faculty. Only 10% of full-time curriculum instructors were Black, whereas 82% were White (Admin, 2019). Since Black faculty are underrepresented, their voices are often unheard. This qualitative research described the…

The job of the school principal has become much more complex and demanding over the past several decades. Many university-based principal preparation programs--which prepare the majority of school principals--have struggled with how to make the fundamental changes needed to prepare principals for today's schools. To test a path forward, The…

This case study examines the ways in which employers recruit undergraduate students on U.S. college campuses for internship opportunities. More students today are completing internships than ever before, and career services offices on college campuses are increasingly partnering with employers to promote these opportunities. For students,…

Implemented by Pfeiffer University, REPERTOIRE: Recruiting Educators, Preparing Educators, and Retaining Teachers to Optimize Interest in Rural Education was a collaborative partnership with Montgomery and Stanly County Schools in rural North Carolina. Pfeiffer University and the Division of Education and Division of Arts and Sciences provided…

Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…

In 2018-2019, North Carolina implemented a loan forgiveness program to recruit talented postsecondary students into teaching majors in needed subject areas. This qualitative case study analyzes the influence of the North Carolina Teaching Fellows Program (NCTFP) on 10 student participants' college, major, and career plans in STEM education to…

For colleges of agriculture throughout the US, recruitment and retention of undergraduate students is a matter of existential importance. We analyzed personal statements written by applicants accepted to undergraduate degrees at North Carolina State University College of Agriculture and Life Sciences (CALS) to determine what pre-university…

In the intensifying marketplace of American compulsory education, public school leaders are increasingly obligated to compete with charter schools and other schools of choice for the enrollment of students in their communities. Facing this new challenge, school leaders are beginning to adapt marketing strategies and practices long used by leaders…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

The job of the school principal has become much more complex and demanding over the past several decades. Many university-based principal preparation programs -- which prepare the majority of school principals -- have struggled with how to make the fundamental changes needed to prepare principals for today's schools. This report shares lessons…

This report in brief shares findings from the RAND Corporation's five-year study of The Wallace Foundation's University Principal Preparation Initiative (UPPI). The job of the school principal has become much more complex and demanding over the past several decades. Many university-based principal preparation programs (PPPs)--which prepare the…

In North Carolina and across the nation, districts and schools struggle to recruit and retain effective teachers, especially teachers of color. For more than a decade, declining enrollments in educator preparation programs and rises in teacher vacancies and attrition rates, coupled with population growth and increasing demand for teachers, have…

The reasons a student may choose to enroll and matriculate at a particular postsecondary institution are many. Yet a sense of belonging and a strong emotional connection often supply all the incentive students need. Campus environments play a central role in the college choice process as the ecology, climate, and culture of an institution…