University outreach is an educational and research-based information source enabling farmers to make decisions that improve the quality of their lives. This paper explores how collaborative efforts between the university and farmers have directly impacted in albeit Striga ("noxious witch weed") ravaged maize farms in rainforest farming systems in southwest Nigeria. Data were collected using pre-tested instruments from cross-section of 280 participating and non-participating farmers. Logistic regression results indicated that certain coefficient estimates such as gender, regularity of extension contact, membership of farmers' group, female adult aged 16 and above, assistance in the provision of tractor-hiring services and improved crop yields were found to be statistically significant at p less than 0.05. Furthermore, findings from sample statistics were reflections of peasantry as majority of the farmers had small mean farm size, large household size and low annual income from sales of maize crop. The major conclusion that could be drawn from the study is that the provision of extension by the university coupled with other factors have had significant positive influence on decision to adopt introduced cultural practices with attendant improvement on the well-being of participating farmers. (Contains 4 tables.)