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Direct linkRundle-Thiele, Sharyn R.; Wymer, Walter – Journal of Marketing Education, 2010
This article analyzes the extent to which Australian and New Zealand marketing educators use dedicated or stand-alone courses to equip students with alternative views of business. A census of marketing programs in degree-granting universities was conducted. Program brochures were obtained via the Internet and were content analyzed. This study…
Descriptors: Marketing, Foreign Countries, Social Responsibility, Ethics
