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Direct linkAshley, Sue; Schaap, Harmen; de Bruijn, Elly – Journal of Teaching in International Business, 2016
The aim of this exploratory study is to develop a definition of conceptual understanding for teaching in international business. In international business, professionals face complex problems like what to produce, where to manufacture, which markets to target, and when to expand abroad. A clear definition of conceptual understanding needed to…
Descriptors: Business Education, International Education, Higher Education, Concept Formation
