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Factors Affecting the Success of Marketing in Higher Education: A Relationship Marketing Perspective
Peer reviewed
Direct linkSurej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
