THIS SUGGESTED OUTLINE FOR A BASIC COURSE IN SALES PROMOTION IS DESIGNED FOR NOT LESS THAN FIVE 2-HOUR SESSIONS ON (1) ASPECTS OF SALES PROMOTION, (2) SALES PROMOTION TECHNIQUES, (3) NEWSPAPER ADVERTISING, (4) WINDOW AND INTERIOR DISPLAY PRINCIPLES, AND (5) SELECTED PROMOTIONAL MEDIA AND DEVICES. POSSIBLE TEACHERS INCLUDE A SALES PROMOTION…

THIS OUTLINE FOR A COURSE IN THE ESSENTIALS OF MERCHANDISING IS DESIGNED FOR THE INEXPERIENCED RETAIL EMPLOYEE. THE COURSE IS PLANNED FOR SIX 2-HOUR SESSIONS ON (1) FUNDAMENTALS OF MERCHANDISING, (2) TERMINOLOGY AND MATHEMATICS OF MERCHANDISING, (3) BUYING POLICIES AND PRACTICES, (4) MARKET REPRESENTATIVES, (5) TERMS OF PURCHASE, INCLUDING…

THIS SUGGESTED OUTLINE FOR A COURSE ON RETAIL ORGANIZATION IS PLANNED FOR FIVE 2-HOUR SESSIONS ON (1) EVOLUTION OF RETAIL ORGANIZATIONAL STRUCTURE, (2) ORGANIZATION, INCLUDING CONCEPTS, PRINCIPLES, AND PRACTICES, (3) TYPICAL RETAIL ORGANIZATION PATTERNS, (4) ORGANIZATIONAL AND FUNCTIONAL ANAYSIS, INCLUDING MERCHANDISING, SALES PROMOTION, AND…

THIS IS A GUIDE FOR THE POTENTIAL RETAIL SUPERVISOR, OR ACTUAL SUPERVISOR, WHICH SUGGESTS SOUND APPROACHES TO BUILDING GOOD INTERRELATIONSHIPS BETWEEN THE SUPERVISOR AND HIS STAFF, AND BETWEEN THE RETAIL STORE AND THE CUSTOMERS. THE COURSE IS PLANNED FOR FIVE 2-HOUR SESSIONS ON (1) A PROFILE OF THE RETAIL SUPERVISOR, (2) ON-THE-JOB BEHAVIOR OF THE…